TikTok is introducing a updated setting that enables them to reduce the quantity of artificial intelligence-produced media appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts in excess of 1 bn AI videos.
Pilot Phase and Launch
The update is undergoing trials over the following weeks before a widespread rollout. This advancement coincides with a rise in AI content, fueled by emerging video-generation tools.
AI Content on Other Platforms
Studies have shown that approximately 10% of the fastest-growing channels on a competing service exclusively feature clips produced artificially. A considerable share of this output is classified as “AI slop”, a term for substandard, mass-produced content that is typically nonsensical or bizarre.
Based on user feedback that numerous viewers enjoy content made with AI tools, including AI artwork to science explainers, and we aim to give people the power to adjust the amount of that, based on their own preferences,” stated a platform representative.
AI on the Platform
The service shared that there are now 1.3 billion videos on its network tagged as artificially created. Collectively, over 100 mn pieces of content are uploaded to the service each day, making AI content a limited percentage of its complete catalog.
Customizing Your Feed
Users will be capable of reduce or increase the level of AI-generated videos they view by using the topic control setting in the app and selecting AI-made media. Additional categories that are already be adjusted under the filter include current affairs, fashion, cosmetics, and movement.
Platform Guidelines
The platform’s policies mandate content makers to tag lifelike AI-generated content, and it forbids harmful deepfakes of public figures or emergencies. Any authentic-looking artificial content that is unmarked can be taken down under its terms of service.
Additionally, the app will now add an “AI-made” label to content created with its built-in AI features, or flagged by an collaborative effort for recognizing artificial media. This measure is aimed to stop users from trying to evade the labeling process.
AI Literacy Programs
TikTok is furthermore launching a $2m AI literacy fund for professionals and groups to develop educational content about responsible artificial intelligence. This initiative will support educational bodies specializing in training computer science.
Platform Protection
TikTok has supported its moderation strategy, amid controversy over proposals to make redundant numerous content moderators in the UK. It is set to cut 439 jobs in its content moderation department in its British office, with trade unions and internet security professionals expressing worry that people are being substituted by machine-led review.
A trust and safety lead clarified that staff-based oversight would still have a role, but AI can protect employees by eliminating the most graphic content prior to it is viewed by staff. The company reported a significant reduction in shocking and graphic content reviewed by human moderators over the previous year due to intervention by its machine learning processes.
It is vital to balance people and machines to keep the platform safe,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to limit contact with dangerous material as rapidly, which is where a lot of the machine support is proving valuable operate efficiently.”
